Innovation & Creativity in the Fashion Industry

uscstevens300Digital technology has enabled new modalities of innovation in every industry, but it has also taken a toll. Industries with strong copyright protection (music, film, TV, publishing) are finding it hard to compete in the digital marketplace, where amateurs can make perfect copies with the click of a button. While it may be tempting to believe that increased copyright protection is the only thing that can save these industries (and the struggling artists within them) the example of the fashion industry suggests otherwise. The Lear Center’s Johanna Blakley presents her research on innovation and creativity in the fashion industry, where creative output can be freely reused, recreated and recombined.

Tuesday, January 12, 2010 | 11:00 AM
USC Stevens Institute for Innovation