Immigrant Stories Matter

In our third study with Define American, we analyzed 167 characters across 169 episodes of 79 scripted series that aired between July 1, 2020, and June 30, 2022. We also conducted an audience survey to examine the impact of four TV series on attitudes toward immigrants and immigration. Immigrant representation… More

Climate Change in Entertainment

In an analysis of more than 37,000 scripts from TV and films, only 2.8% mentioned anything about climate change. An accompanying survey of 2,000 Americans found that few can identify a fictional TV or film addressing the climate crisis. But those who are most alarmed about climate change tend to… More

Gun Safety on TV

FBI: Gun Safety on TV

This study, conducted with Everytown for Gun Safety Support Fund, examines how gun safety and gun violence prevention are  depicted in popular TV and provides recommendations for how the television industry can improve portrayals. We analyzed 250 episodes of scripted TV dramas and found limited depictions or discussions of gun… More

2022 Sentinel Awards

This year’s Sentinel Awards honor 12 shows whose outstanding storytelling tackled powerful and timely topics, including Emmy nominees and winners Dopesick, Abbott Elementary and Hacks, as well as A Million Little Things, Never Have I Ever and Reservation Dogs, the breakout coming–of–age series about four indigenous teen–age friends living in… More

This is Us Alzheimer’s Storyline

This is Us

Writers at NBC’s This is Us leaned on the expertise of Hollywood, Health & Society when crafting the storyline of Rebecca’s mental decline due to Alzheimer’s disease. And in a recent study out of University of Pittsburgh School of Public Health, researchers found that the story both resonated with viewers… More

Spotlighting Domestic Workers

National Domestic Workers Alliance

We partnered with the National Domestic Workers Alliance in this recent study analyzing the history of domestic worker representation across scripted film and TV from 1910 to 2020. Through two phases of research, a frequency analysis and a content analysis of 100 domestic worker characters, the findings explore how often… More

Blue Sky Scriptwriting Contest

Hollywood, Health & Society launches its first Blue Sky Scriptwriting Contest now accepting entries for TV stories that take place in a future in which we would actually aspire to live and thrive. Instead of the standard dystopian landscape, think environmental sustainability, a fair and equitable society, and a world… More

Climate Change Playbook

In a soon-to-be-released study, we analyzed scripts from 37,453 TV episodes and films that aired in the US media market between 2016 and 2020 to see how often climate change content appeared. , finding only 2.8% mentioned any of 36 climate-related keywords. Our study partner Good Energy has released a… More

‘The Social Dilemma’ moves viewers

Using a unique methodology called propensity score matching (PSM), our Media Impact Project researchers surveyed nearly 4,000 people in a study of the 2020 Netflix documentary, The Social Dilemma. They found that viewers of the film were more knowledgeable about persuasive design techniques employed by social media companies, had greater… More

‘Flip the Script’ on Plastic Pollution

Media researcher Dana Weinstein joins actors Yareli Arizmendi, Kyra Sedgewick and Fran Drescher to discuss our latest collaboration with the Plastic Pollution Coalition at a webinar on Wednesday, January 19 at 2PM (PT). Our Media Impact Project research team examined 32 popular television shows from the 2019-2020 season in the… More