Ready to Share Videos

Ready to Share: Fashion & the Ownership of Creativity was a landmark, all-day conference on January 29, 2005 at the USC Annenberg School for Communication.

Welcome Remarks & Introduction
Marty Kaplan, Lear Center Director and Associate Dean of the Annenberg School for Communication; David Bollier, Lear Center Senior Fellow

Keynote I
Ready to Share – Ready to Wear – Ready or Not!
David Wolfe, Creative Director of the Donegar Group

The fashion world is predicated on creating “originals.” And yet, virtually all of the mega-millions generated by the industry is the result of a ripple-out effect and is acknowledged and even encouraged, sometimes formal and legalized, sometimes not. How did it all begin? How does it work today? An insider’s view of a fragile ecosystem that balances creative and commercial interests presented by David Wolfe, the most quoted authority in the world of fashion.

Session I | The Ecology of Creativity in Fashion

Introduction, Norman Lear, writer and producer; Moderator: Laurie Racine, Lear Center Senior Fellow

Tom Ford, former Creative Director for Gucci and Yves Saint Laurent
Guy Trebay, New York Times style reporter

While fashion is surely about individual talent and inspiration, it is also a collaborative enterprise that takes place within fashion houses, among designers and across generations. Designer Tom Ford and cultural commentator Guy Trebay engage in a conversation about the distinctive role of homage, open appropriation and creative transformation in fashion.


Session II | Handing Down the Song: Music, Ownership & the Creative Process

This session asks leaders in the music industry to explain how creative traditions are shared and sustained in an industry that’s trying to lock down ownership of creative content. Panelists will discuss how musical innovation circulates and conflicting attitudes toward sampling, ownership of creative work and new models of compensation for creators. Video not available for this panel.

Jonathan Taplin,
TV & film producer, former tour manager for Bob Dylan and The Band

T Bone Burnett, musician and producer
Danger Mouse, creator of the Grey Album
Rich Nichols, producer of The Roots
Sam Phillips, Grammy-nominated singer and songwriter
Rani Singh, Director of the Harry Smith Archives and Senior Research Associate at the Getty Research Institute

Fashion Show | Fashioning the Future From the Past

Introduction, Barbara Bundy, Vice President, Education, FIDM

Kevan Hall, fashion designer and former Design and Creative Director for Halston
Kevin Jones, Curator of the FIDM Museum

The glorious glamour of Kevan Hall’s Spring 2005 collection harkens to the 1930s, 1940s and early 1950s, and recalls looks favored by his muse, Millicent Rogers, fashion icon and Standard Oil heiress, as well as the hand-tinted palette of Cecil Beaton, famed British portrait photographer. In a live fashion show, Hall’s celebrated creations are joined on stage by period garments that inspired them, culled from The Fashion Institute of Design & Merchandising Museum collection. Curator Kevin Jones and the designer discuss how historical research inspires new style directions.

Session III | The Business of Creativity

Martin Kaplan
, Lear Center Director & Associate Dean, Annenberg School for Communication

Cate Adair, costume designer for Desperate Housewives
Ted Cohen, Senior Vice President of New Media, EMI
Michael Patrick King, executive producer of Sex and the City
Norman Lear, writer and producer
Booth Moore, Los Angeles Times fashion reporter
Sheryl Lee Ralph, Tony Award-winning actress and fashion designer

Known for succeeding by breaking the rules, Norman Lear and Michael Patrick King discuss creative risk-taking in the entertainment industry and King’s use of fashion in Sex and the City. Following this conversation, a panel of three veterans of the entertainment and fashion industries will respond, addressing practical obstacles and opportunities for implementing innovative visions in fashion, film, music and television.

Fashion Show | Chanel or Faux-nel? A Legendary Jacket . . . Unraveled

Introduction, Barbara Bundy, Vice President, Education, FIDM
Cameron Silver, President of Decades, Inc., Los Angeles and London; creative consultant for Azzaro, Paris

Vintage expert Cameron Silver takes us on a guided tour through the hall-of-mirrors history of a fashion icon: the Chanel jacket. Reflected in just about every fashion season since its inception, the Chanel jacket long ago crossed the line from couture into ready to wear and has become a staple of many well-respected collections as well as discount knockoff lines. With models wearing original Chanel and knockoff interpretations, Silver will review the history of the design, its unique place in the fashion lexicon and Chanel’s perspective on what it perceives as the abuse of the brand.

Session IV | The Future of Sharing: Content and Creativity in the Digital Age

Introduction, Laurie Racine, Lear Center Senior Fellow

Fashion has built a rich tradition around the appropriation and sharing of creativity, a dynamic that has enabled it to evolve constantly and rapidly while remaining globally competitive. A great many new digital media appear to incorporate this perspective by facilitating and celebrating the creative re-use of existing works. In this concluding panel, leaders in academia, industry and the arts discuss the implications of emulating the fashion model — exploring how and why other industries and innovators might adopt or reject fashion’s modus operandi. The panel will also speculate about the future of different creative sectors and how ownership and compensation models may change.

Moderator: Rick Karr, television correspondent and writer

John Seely Brown, former Chief Scientist of Xerox Corporation
Jonathan Taplin, TV and film producer and USC Annenberg Professor
Siva Vaidhyanathan, Professor of Culture and Communication at New York University and author of Copyright and Copywrongs

Fashion Presentation | Out on Top: The T-shirt, From Fashion Essential to Revolutionary Icon

Introduction, Barbara Bundy, Vice President, Education, FIDM

It might still basically serve us as a comfortable basic, but the T-shirt’s storied evolution as a statement and staple of emancipation, creativity, commerce and fashion makes it the single most important article of clothing in our collective closets. T-shirts serve as banners of rebellion and uniforms of inclusiveness. They have been interpreted, altered and morphed into more ways than anyone can count – and they continue to be reinvented in ways that can comment on, complement and even shape the culture.

Rose Apodaca, West Coast Bureau Chief, Women’s Wear Daily

Closing Remarks

David Bollier, Lear Center Senior Fellow

Guests were invited to a grand reception celebrating the opening of the 13th annual Art of Motion Picture Costume Design Exhibition at FIDM, featuring costumes from the 2005 Academy Award®-nominated films for Best Costume Design.

Post-Conference Videos

Ready to Share: Fashion and the Commons – Keynote Address, iSummit 2008, Sapporo

The constant ebb and flow of the fashion industry, the recycling of looks, styles and trends and the reworking of design was just one of the areas of the Commons that Johanna Blakley, Deputy Director of the Lear Center, spoke about at the fourth global iSummit in Sapporo, Japan. She discussed how the fashion industry treats most of its creative output as a commons – shared resources that can be freely reused, recreated and recombined and addressed how this industry manages to thrive with virtually no copyright protection.