Media Impact Project

The Media Impact Project is a hub for collecting, developing and sharing approaches for measuring the impact of media, aiming to better understand the role that media plays in changing knowledge, attitudes and behavior among individuals and communities.

MIP Insights: RADIO VOICES: How One Grant Changed A Public Radio Station – Case Study: KCRW

Read this Media Impact Project program evaluation of three major KCRW reporting projects, “There Goes The Neighborhood,” “KCRW Investigates,” and “Below The Ten,” all funded by a grant from Conrad N. Hilton Foundation.

“KCRW is deeply grateful for the opportunity to collaborate with the USC Annenberg Norman Lear Center’s Media Impact Project to create this overview and evaluation of one of our most consequential periods to date. Thanks to the generous support of the Conrad N. Hilton Foundation, KCRW was able to revolutionize the way our newsroom functions through a number of in-depth reporting projects that proved that Southern California—and the world—has a tremendous desire to learn more about the people and institutions that comprise our communities.”
— Jennifer Ferro, KCRW President

In January 2019, we released our AFRICA IN THE MEDIA study, which found a dearth of depictions of the people and continent of Africa on American TV. And when they do appear they are most likely stereotyped and negative. Our Africa Narrative initiative hopes to change that.

We are partnering with YouTube and the Pan African Film & Arts Festival (PAFF) to encourage innovative video storytelling from African content creators — and to distribute those stories to international audiences.

For more information on the short film competition, visit the PAFF website.

REPORT: Africa in the Media

Major Initiative to Change the Way Americans See Africa

A new report from the Media Impact Project (MIP) reveals that Americans seldom see mentions of Africa or Africans on popular television shows or in the news; and when they do, the portrayals are often negative and stereotyped.

Read the Key Findings. Download the full report.

The Africa Narrativebased at MIP and in partnership with CrissCrossGlobal, is a global initiative harnessing the power of the arts, media and entertainment, business, education and philanthropy to engage the world in new stories of modern Africa.